Are you ready?
Because we are.
Whenever someone asks “Are you ready?” You know something big is about to happen. For Advizex, we’ve been building to this moment for over 40 years. We’ve established deep partnerships with the most innovative technology companies in the business. We’ve acquired some of the top talent in the market and have achieved the highest certifications. We are solution leaders, infrastructure experts and innovation evangelists. We are…
Brand Strategy
We are an industry leading technology provider for infrastructure and enterprise application solutions. We are a community of experts who believe in the power of IT to elevate organizations and their businesses through innovations in system solutions, technology and service. We are united by our mission of “Customers for life”.
Pronunciation
How we say our name matters. Throughout the company, across the industry, and with every client, new and old — our name must be pronounced with intention and consistency. Below is the phonetic spelling to help articulate the proper pronunciation of Advizex.
Ad·vī·zex
/ədˈvī zəx/
Value Proposition
This is what makes us attractive to our customers and helps differentiate our brand. Each word is unique, precise and intentional to communicating the value of our people, solutions and service.
Driving Performance Through Innovation.
Driving ……………………… Actively guiding our clients and tech leads
Performance ……………………..….. to enhance business applications
Through …………… that work alongside and empower organizations
Innovation ... to achieve their goals and elevate above the competition
Consistent & Precise
The intention of this experience is to provide clear and concise explanation of our brand elements and to demonstrate the standards that all employees, partners, vendors, press and contributing entities must adhere by to protect its value. All previous logos and brand standards should not be used moving forward. Any questions for the use of our brand and its elements should be forwarded to the marketing team. marketing@advizex.com
Primary Logo
The Advizex logo represents the modernization and transformation we promise and deliver to our customers and their businesses. The ascending left to right movement in the “x” specifically speaks to our commitment to exceeding our clients’ expectations — finding more ways to streamline, automate, protect and innovate technology systems and enhance their performance. Now part of Fulcrum IT Partners, this tag should be included in all reproductions and communications. The primary logo should never be reproduced smaller than 1.5” wide or 150 pixels wide.
Clear Space
To ensure the Advizex logo stands out on all materials and in every digital experience, we must always maintain a clear space around the logo equal to one “x” height. This means that the height of the “x”, relative to the size of logo, is the distance clear around the logo from any other design elements.
Reverse Color
Reverse color represents an alternate to the primary logo that allows our brand to stand out on dark colored backgrounds and textures. When determining which logo to use, always consider the contrast of the logo to the background and use the logo that stands out the best.
Logo without Tag
The Advizex logo without the Fulcrum tag should be used when the logo is reproduced smaller than 1.5 inch or in reproductions where the size of the the tag becomes unreadable. In multiple page documents, this logo can be used on interior pages for brand visibility and repetition. The Advizex logo should be accompanied by the value proposition tag when brand awareness is the primary goal. Instances for using our logo with tag include all digital and printed signs, outdoor banners, advertisements, outbound marketing collateral and sponsorship branding. If you are uncertain which logo you should use for your next project, please consult the marketing team.
One Color Applications
One color versions of the Advizex logo are preferred for instances that require simplicity and separation of color. Such outputs may include printing on promo items, embroidery, sponsorship signs, etc. The Advizex should never be converted to a color that is not specified in this document.
Primary Brand Colors
Consistency with color is paramount in preserving the integrity of the Advizex brand. No matter what application or media our logo and brand material appear in, using the appropriate color formulas will ensure that our marks stay true in every instance. Please note that while color formula may be accurate, colors can look different from on screen to in print, from far away and up close and from one viewer to the next. Using the formulas included here will offer the greater continuity across all materials.
Performance Blue
web: #005BAB
print: c100 m70 y0 k0
Innovation Aqua
web: #00B48D
print: c77 m1 y60 k0
Advizex Black
web: #191718
print: c72 m67 y64 k79
Secondary Colors
Email Signature
Our email signature is a telling extension of our brand. Consistency from our President to our newest team members will help ensure that every correspondence is viewed as thoughtful and intentional. If you have questions if your signature is within the corporate standard please email the marketing team for help.
Voice
The Advizex brand voice is modern, precise and transformative. The fonts we use in our communications will reflect these characteristics and create consistency in our designed publications. In context, the Advizex name should be typed with only an initial Capital “A”.
** The “x” in “Advizex” should never be capitalized.
** Your applications may be set to autocorrect to the capital X. Simply select the type, right click and select “add to autocorrect” for the revised correct spelling.
Source Sans Pro
light | regular | italic | semibold | bold
Use for:
All digital and print headlines, paragraph copy, quotes, and annotations.
Roboto
light | regular | italic | semibold | bold
Use for:
Display type, category headers, section labels, titles, and infographics.
Calibri
light | regular | italic | bold
Use for:
Alternate font for Source Sans Pro in Microsoft applications such as PowerPoint, Word, Excel and Outlook. Only use if you are unable to use Source Sans Pro due to system restrictions.
Photography
Photos speak volumes when it comes to communicating brand capabilities and values. The subject matter, style and tone of our photography all contribute to our message. Our technology, partnerships, culture and most of all our people are what make Advizex so different from our competition. Our photography must reflect our modern and transformative tone as it connects with our customers and to their industries. Contact Marketing for access to our library of high resolution files.
Sales & Promotions
We’re bringing it all together like never before. As we continually work on new ways to present, share, promote and display our awesome brand, below are links to updated assets and materials. From sales collateral to presentations, the shirt on your back to the tech in your pocket, you can be equipped with everything you need to spread the word and look great doing it.
We’re ready to make our mark
This Brand Guide is designed to help define and preserve the integrity of the Advizex brand as it is shared in all outward and internal communications.
Download Printable Brand Guide
Request for Brand Support